September 14, 2016

At SKIVS, we believe that if you look good, you feel good. When you feel good, there is an innate inner confidence that allows you to take on the world. But what does that truly mean? Everyone has heard the term "confidence" before. These days it seems to get thrown around more often than Harambe memes, and maybe it’s lost its true meaning. What began as a something powerful, has now lost its bite and has become cliche.

On the other side of risk is reward, excitement, and untold adventure.

True confidence doesn’t come from the outside, it comes from the inside. There is an old saying in the investment community, “education replaces risk”. You wouldn’t strap on a pair of water skis and then tell your five year old nephew to drive the boat. That would be very risky, because he has no idea what he is doing. But if someone knowledgeable gets behind the wheel you are headed for good times. That doesn’t mean that water skiing isn’t risky, it is. But that’s where life awaits. On the other side of risk is reward, excitement, and untold adventure.

Confidence is standing in front of risk and knowing that you are ready for what comes. It’s knowing risk is there, but looking at it with a smile on your face. Not knowing what to expect, but expecting to be able to handle it. And that expectation comes from attained knowledge that has lowered the risk.

It’s for that reason The Brief from SKIVS was born. We want to back up the awesome feeling you have about yourself when you wear a pair of SKIVS with quality knowledge that prepares you for the challenges life tosses your way.

Buckle up, life is a risk, but life is an adventure. Let the Brief be your traveling companion and let’s see where this goes!

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